VinaySagar | Brand Designer

Vinay Sagar

is a brand

& interaction

designer

working with

MetaMask

is a brand

& interaction

designer

working with

MetaMask

is a brand

& interaction

designer

working with

MetaMask

know more formally >

some of my work

Building the Web3Auth Visual Language

Designed the brand system for Web3Auth from scratch. The result: video, print, and graphic assets produced faster, without ever losing consistency.

Brand system

Motion

Production

Jhaiho Tattoo Search

Redesigning how people search for tattoos. Solving a spatial problem that text search was never built to handle.

User Research

UI & Interaction

Problem solving

One System,
Two Audiences

Building a design system for a product with two very different audiences. Making it work for both, without compromise.

Design System

Scalable

Adaptive

Adding delight to the
most valuable interactions

Designing interaction and motion for the MetaMask mobile app. Adding delight to the moments that matter most.

Interaction Design

Motion

3d Illustrations

Branding projects that keep me insane

Maa Aathidyam
Restaurant chain rooted in local Andhra cuisine. Brand and logo drawn straight from the culture and gestures of the region.
Branding
Lucent tea co.
A homegrown tea brand bringing flavour-forward blends to a market tired of generic. Full brand and packaging system rooted in organic energy.
Branding
Packaging
Sai Sri Interiors
A Hyderabad studio where a couple personally curates every space. Brand designed to feel as warm and considered as their work.
Branding
Tulasi Studio Lifestyle
A luxury clothing brand ready to grow up visually. Rebranded with a cohesive language that matches the product
.
Branding
Packaging
Peaches & Peonys
A Mumbai wedding studio venturing into minimal, westernised decor for a new generation. Brand built around simplicity and quiet elegance.
Branding
Fashion Note
Two friends taking an iconic print tee collection online. Brand built to carry the energy of where they started.
Branding
Packaging
Infinite Greens
User-centered design strategies that improve usability, engagement, and overall digital experiences.
Branding

Maa Aathidyam
Restaurant chain rooted in local Andhra cuisine. Brand and logo drawn straight from the culture and gestures of the region.
Branding
Lucent tea co.
A homegrown tea brand bringing flavour-forward blends to a market tired of generic. Full brand and packaging system rooted in organic energy.
Branding
Packaging
Sai Sri Interiors
A Hyderabad studio where a couple personally curates every space. Brand designed to feel as warm and considered as their work.
Branding
Tulasi Studio Lifestyle
A luxury clothing brand ready to grow up visually. Rebranded with a cohesive language that matches the product
.
Branding
Packaging
Peaches & Peonys
A Mumbai wedding studio venturing into minimal, westernised decor for a new generation. Brand built around simplicity and quiet elegance.
Branding
Fashion Note
Two friends taking an iconic print tee collection online. Brand built to carry the energy of where they started.
Branding
Packaging
Infinite Greens
User-centered design strategies that improve usability, engagement, and overall digital experiences.
Branding

for the community (actually to satisfy my itch)

Figma Community

Stack that I use:

My idea dumps blog posts

don’t forget to scrutinize it, Do read through before you do that.

Brand lexicon

The power of words: Building your brand lexicon

Branding

Medium blog

My journey from art to science (and back again)

How a science student with a sketchbook found the soul of branding.

My story

Medium blog

Create fast

Craft with care

Make things soulful

Be consistent

Bring Joy

Let's make it together

Get in touch >

You can always reach me at vinay@vindedesign.com

Most products work. Few products feel inevitable. The gap between the two is rarely a missing feature. It's the animation that makes a transition feel intentional. The empty state that doesn't feel empty. The error that tells you what to do next. Small things.

Fast to build. Hard to unsee once you notice them.